Christian Louboutin has launched #LouboutinWorld, a new online gallery featuring images created and uploaded by the brand's fans, who are being encouraged to tag their Facebook, Twitter and Instagram images of Christian Louboutin's shoes, bags, accessories and nail colour with the hashtag #LouboutinWorld, with a chance of being featured on ChristianLouboutin.

com. Louboutin, who'll hand-pick his favourite photos to appear front and centre on the homepage, said 'To me, the digital world has so many surprises. It's full of so much energy, there is so much exchange! I am happy to be part of it via this new platform on my website, where people will continue sharing their images'.